In this age and time of technology where the competition for people’s attention is on the rise, many businesses spend countless hours brainstorming for ideas on how to stand up and get ahead of their game.
It is for this reason that one can see many innovative ideas on how businesses market and advertise their brand. There’s showing off your brand through events and clip advertisements in videos, among others.
But getting the right formula to catch people’s attention is easy. What’s challenging is keeping your customers loyal to your brand, despite the distractions they get from other advertisements.
Do you know how you can effectively do that? Here are some ideas:
1. Make your online business mobile friendly.
The use of mobile phone is taking the world by a storm, and for now, nothing can cease its rising popularity. In the Philippines alone, smartphone usage is expected to rise to 70 percent by 2018.
Of course, big companies have noticed this trend. In fact, Google started ranking the websites in their search engine based on the websites’ mobile friendliness. They explained that many netizens are now browsing the net through their mobile, and creating a system like that will help users find more sites that are relevant to them.
As a business owner, you don’t want miss out on this trend. You want to stay on top of the competition. And making your website, social media account, and other online presence mobile friendly is one good way for more people to find you, like you, and follow you.
2. You can also try creating your own business application.
Because more and more people are using mobile, it’s also good to create your own business application. Business application, or simply app, is a sly way of advertising your brand right in their mobile phones.
Creating your own app also enables your customer to reach out to your products and services right at their fingertips, linking the physical gap between your office and their place. It’s convenient and can be used anytime, wherever and whenever they want. What could they ask for?
Making your own business app can also be done at home. Software like Mobile360 Apps helps business owners like you establish their mobile presence – even though they know nothing about coding and gadgets! It would definitely not harm you if you try one now.
3. Make sure to share content that is relevant to your market.
You have so many content in your social media page, blogs, and website, but then no one is liking your posts, your videos, your articles. Why?
Perhaps your content don’t really match for your market.
Creating content is not a simple matter of writing style, pretty colors, and visual style. It isn’t all about what looks good. In this time, people are looking for something that matters, something that is important to them, something that they could relate to so much they’d share it to their friends.
Gone are the days when content can be written by anyone. Today, content is considered a big factor that connects you with your audience. So keep that in mind the next time you write for your website.
4. Why not utilize the power of mobile through SMS campaign, too?
It’s hard to resist the urge to click your inbox when someone texted you, right? Even though you already know who’s the sender, you still have that urge to click the message itself.
That’s why SMS campaigns are also on the rise. People just can’t resist reading those messages. SMS campaigns are like Twitter, they force businesses to write their advertisements in a short, concise way – without beating the bush.
You can do many things in SMS campaigns. You can announce sales, give out gift cards, and even send the link address of your business’ website. In some cases, you could also personalize your message – like in Mobile360 SMS – so that you could create a sense of friendliness and closeness with your customer.
5. Start being friends with you customers.
Your customer’s money is the blood that keeps your business alive. Some businessmen fail to interpret this correctly by treating their customers like fruits that need to get squeezed. Don’t become like those businessmen.
Treat your customers like how they should actually need to be treated. Think of it this way, if they’re happy with your service, they’ll stick with your brand, no matter what. They may even talk to their friends and relatives about your services. That’s the power of word-of-mouth for you!
The world is ever revolving, so are people, and so is business. Keeping up with the latest marketing trends and securing your competence through the use of technology is one crucial step for your business to stay on top of your business industry.